I love writing if I keep it as a conversation. Once we conceive a thought in our mind, we feel an urge to express it. The expression may come out as a raw draft, normally subject to editing. Therefore, it pays off to think about it more than twice, before uttering the expression out. I call this, the process of “aging your thoughts.” The more you age your thoughts, the less you must edit them. This is a principle, effective leaders and/or writers must follow.
Some leaders prefer to voice it out as crude as it germinates in their brains, but then they would need a writer to edit their content. While in my junior years in college and as a Vice President of the newsletter “Campus”, I had the opportunity to interview the college Chancellor, in order to get his message to the student body as we were starting a new academic year. Towards the end of my interview, I felt it was fit to ask the Chancellor if he needed to change, add, or delete any content of his delivery and his response was: “No, I don’t need to change anything”.
The above-mentioned interviewee was known in the community as a very effective leader, a great public speaker, and a man of above average intelligence. For me, this was a rare opportunity I had the privilege to be exposed to. The content this man delivered was a great lesson in public speaking: inspirational and educational. I noticed that for the most part he addressed his speech as if he was talking to the students and their parents. I felt that he was really conversing with me.
-By Ramon Santiago, Chief Copywriter at Copywrite Crafters