The write right words, make a difference.
Copywrite Crafters, crafting words that captivate.
Hi, I’m Ramon Santiago, some of my friends call me Ray. I will be your Chief Copywriter.
Ramon Santiago – My Story
After serving four years in the United States Air Force, I got a job as a Line Supervisor in a Medical Device manufacturing company. In my second year, I was promoted to Training Supervisor. No training materials, guide, or book to follow. I wrote the scripts for our first Supervisor Training Manual. That was my Training Book for the rest of the time I was in that role.
Subsequently I was promoted to Personnel Manager. Again, I had to write quite a few policies and procedures that Corporate couldn’t provide us. That’s when I started writing my first offer letters. My boss at that time praised me for my ability to write.
I continued growing professionally: I was promoted to Regional Manager, Employment & Training Manager, Human Resources Director and lastly VP of HR. When I was promoted to VP, I also had the opportunity to teach Marketing at College level. I taught Marketing for 3 years. This was one of the most enriching and rewarding experiences I’ve had through my career.
On May of 2009 I decided to leave corporate America and started my own business consulting office. Since then, I live in Madison, Alabama with my wife Marta.
The risk of not hiring me
Sales and marketing have changed a lot in the past decade. Smart phones and social media have made everything fast paced, which means that your message must make an impact… QUICKLY!
If you don’t craft your message with modern strategies in mind, you may loose the chance to capture your audience.
Highlights of My Professional Career:
Exposure
- While working for medical device and pharmaceutical companies, I did work in Puerto Rico, Georgia, and California. While working as a VP for a major university, I did work in Portugal, Czech Republic, Argentina, Chile, Dominican Republic, Canada, and Mexico.
- Well familiarized with forklifts, sterilizers, clinical trials, tableting, computer integrated manufacturing systems, research and development, and sales and marketing for medical companies.
Experience
- While working as a Director, I was heavily involved in community relations. As a Community Liaison, I was the Editor and publisher of various newsletters.
- As a member of the Society for Human Resource Management (SHRM), I held the following leadership positions:
- Chapter President
- Director, Executive Committee
- Caribbean and Atlantic Representative on the SHRM National Committee
Recognition
- Recognized with the Lifetime Achievement Award by the Society for Human Resource Management, Puerto Rico Chapter in 2017
- Member of the American Writers and Artists Institute of Delray Beach, Florida
- Selected to be on the US Delegation to the International Personnel Conference celebrated in Harrogate, England
Portfolio
Take a look at some of our recent publications.
Creative Writing
The Unwanted Immigrant
Ramie was exhausted when The Rio De Janeiro reached the port of Honolulu. It was precisely at each port of entry, including San Juan, New Orleans, Los Angeles, Honolulu and finally Maui, where she could inhale a good whiff of fresh air, catch a bug or two, and go on to the next stop.
Ad Copy
Cumbre Coffee
It’s the beginning of the day, I am halfway zombie, halfway awake.
My mind is wandering… ahh… until it hits me… My Coffee…
Creative Writing
Invitation for Dinner
Hello Alfred and Megan,
Learning about your upcoming visit made my day. Since you will be arriving on Friday, one day before Alfred’s birthday, your mom and I have decided to take you both to Bolos, our favorite restaurant, to celebrate.